Portfolio
Publications—Subject Books
As part of the 2026 Choice campaign faculty theme layer, the subject book publications are designed to provide a clear overview of each faculty, outlining available programs, degrees, and courses, while also highlighting research opportunities, career pathways, and student support services. These resources serve as essential tools for informed decision-making and academic planning.
UCMe Brand Campaigns
The UCMe campaign’s ten-year evolution demonstrates a strong commitment to maintaining freshness and relevance, crucial for engaging a diverse student audience. Each year, the campaign’s updated look and feel resonated with various demographics and trends, enhancing its appeal. This approach not only increased student enrolments but also significantly strengthened UC’s financial position, showcasing the effectiveness of targeted engagement.
Choose Science Campaign
The Choose Science Change the World campaign was designed to showcase award-winning student photography, highlighting the creativity and talent of aspiring scientists. The campaign’s visual identity features a distinctive red arrow, symbolising direction and the possibilities that science offers.
Study Law Campaign
Study Law campaign effectively built on the UCMe 2021 campaign while tailoring its message specifically for law recruitment. Maintaining branding consistency was crucial for UC recognition, and focusing on the unique aspects of studying law helped attract the right candidates.
Annual Reports 10–24
The annual reports highlight UC’s positioning by simplifying complex data with easy-to-read layouts, iconography, and graphs. This enables stakeholders to understand insights, leading to a clearer comprehension of the university’s performance and objectives.
Enrol Now Campaigns 19–25
The Enrol Now campaigns built on the foundations of the UCMe and Choice campaigns, specifically tailoring its message to convey that it’s not too late to enrol. This strategic focus not only reinforced the brand identity but also resonated with prospective students, encouraging them to take action in their educational journey.
Graduation Week
The incorporation of the Kōwhaiwhai (Māori motif) Maunga, representing the Southern Alps, adds a significant cultural dimension to the graduation collateral. The themes of journey, unity, integrity, and protection reflect the experiences and aspirations of graduates as they move forward. It creates a strong sense of connection to both heritage and personal growth.
Adult Study Options Expo
By partnering with higher education institutions in Canterbury, the ‘Explore Your Study Options (Explore Study/Your Options)’ expo provided adult students with a wealth of options tailored to their future needs and created a valuable platform to discover and compare different pathways.
Brand Merchandise Guide
UC’s brand merchandise guide is a comprehensive resource designed to help staff navigate the setup and use of merchandise while ensuring consistency in branding. This guide outlines the rules and regulations necessary for producing a cohesive look and feel across all branded materials.
Publications—Study Abroad
The Study Abroad publication from the University of Canterbury highlights the unique opportunities available for international students in Christchurch, New Zealand. It emphasises a range of key aspects that contribute to a challenging yet rewarding experience, including diverse academic programs, cultural immersion, supportive environment, research opportunities, outdoor adventures, community engagement and networking and professional development.